Content marketing is the future, but what does it actually look like in practice? Hear from Stevie Otto, Director of Recruitment and Admissions at Southern Methodist University’s Moody School of Graduate and Advanced Studies, as she describes their strategy for using premium content to reach and attract prospective students.
This episode of The NAGAP Report was hosted, produced, and edited by Lauren McGowan.
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A Look at the 2024 NAGAP Graduate Enrollment Management Summit
Podcast
Mar 30, 2024
Find out what makes attending the 2024 GEM Summit so powerful for your professional development.
A Comprehensive Guide to Graduate Enrollment Management
eBook
Mar 20, 2024
This book elucidates the intricacies and obscurities of graduate enrollment management, allowing scholars and professionals to advance research and practice in the field.
Making Difficult Decisions: Student Exceptions
Podcast
Oct 18, 2023
How do we make fair and defensible decisions when students ask to be the exception to the rule?
Crafting a Comprehensive Policy and Procedure Manual
Insight
Oct 2, 2023
A Step-by-Step Guide to Creation, Maintenance, and Best Practices
Exploring International Student Recruitment in South America
Podcast
Sep 23, 2023
Learning more about effective graduate student recruitment in South America from EducationUSA.
A Podcast About Podcasting: Creating a Podcast for Graduate Enrollment
Podcast
Aug 4, 2023
A conversation about the benefits of starting a podcast for graduate enrollment
6 tips to help your MBA program stand out in the crowd
Insight
Jul 11, 2023
Read on for their six marketing tips to help you reach your enrollment goals.
Demystifying OPMs in Graduate Education
Podcast
Jun 30, 2023
An in-depth exploration of the considerations involved in partnering with an OPM in graduate education
Removing Barriers to Admission
Insight
Jun 7, 2023
The Effects of Waiving/Removing Entrance Tests on Graduate Applicant GPA and Academic Performance
AI and Personalization: The New Frontier for Higher Education Student Recruitment
Insight
May 10, 2023
Leverage personalized communication tools on your website to engage students.
Unpacking the 2023 GEM Summit - S4 E14
Podcast
Apr 28, 2023
Our The NAGAP Report co-hosts reflect on NAGAP's 2023 Annual Conference, the Graduate Enrollment Management Summit, in NYC.
Supervising Graduate Assistants - S4 E13
Podcast
Apr 10, 2023
Two experienced student supervisors, Danielle Geraci Thoma and Deon Thompson, discuss what they’ve learned from years of supervising graduate assistants.
Dive in to International Student Recruitment with EducationUSA - S4 E12
Podcast
Mar 30, 2023
Understand the international student marketplace and the vast array of resources EducationUSA provides both online and throughout the world.
Moving On: Deciding Whether to Say Goodbye to GEM - S4 E11
Podcast
Mar 7, 2023
Hear from three prominent women on their career transitions in and out of graduate enrollment management.
Digital English Proficiency Testing Trends Signal Rebounding Demand for Graduate Study Abroad
Insight
Feb 13, 2023
Supporting Niche Student Populations: Designing Resources for Online International Graduate Students
Insight
Jan 30, 2023
Using Premium Content for Recruitment: A Conversation with Stevie Otto - S4 E10
Podcast
Dec 16, 2022
Hear about leveraging premium content for graduate student recruitment
Incorporating Video Into Your Recruitment Strategy
Insight
Dec 14, 2022
Three easy ways you can incorporate video into your recruitment strategy.
Documenting Institutional Knowledge - S4 E9
Podcast
Nov 23, 2022
Creating policy transparency and buy-in and combatting the Great Resignation
Learning About the Applicant Journey from Grad Students at Notre Dame - S4 E8
Podcast
Nov 16, 2022
Insights into the admissions journey with grad students at Notre Dame
Untapped Potential: Recruiting Internal Undergraduate Students at Canisius - S4 E7
Podcast
Oct 27, 2022
Tapping into your own undergraduate population for recruitment
DIY Video in Graduate Enrollment: Making an Impact With and Without a Budget - S4 E6
Podcast
Sep 18, 2022
Building your own video assets for graduate recruitment
Exploring Video for Graduate Student Recruitment - S4 E5
Podcast
Aug 23, 2022
How can we effectively use video in graduate student recruitment?
Fruitfully Resilient: The 2022 Graduate Enrollment Management Professional
Insight
Aug 16, 2022
It was abundantly clear at the time – and still today – that we all had to approach our lives and our work with some level of grace as we dealt with these, dare I say, unprecedented times.
Leading As an African American Woman During COVID-19
Insight
Aug 11, 2022
African American women who work on predominantly white campuses continue to experience feelings of isolation and marginalization.
Am I Ready? Taking the Leap with the NAGAP Leadership Academy
Insight
Aug 8, 2022
Call for Proposals Deadline: July 1, 2022
Reflecting on the State of Graduate Enrollment
Insight
Aug 3, 2022
NAGAP President Kristen Sterba shares her thoughts on some of the current trends impacting graduate enrollment professionals.
Experience the NAGAP Leadership Academy - S4 E4
Podcast
Aug 1, 2022
Take an inside look at the NAGAP Leadership Academy.
Fall Recruitment Planning in a Post(ish) Pandemic World - S4 E3
Podcast
Jul 19, 2022
Do we go back to the status quo?
The (NAGAP) Future is Female – S4 E2
Podcast
Apr 20, 2022
Meet the newest female NAGAP leaders.
Exploring a Life and Career In and Out of Graduate Enrollment – S4 E1
Podcast
Mar 8, 2022
Is there life beyond GEM?
Integrated Interdependence: The Emergence of Graduate Enrollment Management
eBook
Nov 1, 2018
Integrated Interdependence: The Emergence of Graduate Enrollment Management (GEM)
