The NAGAP Report podcast: Leveraging Content and Inbound Marketing in Graduate Enrollment

The NAGAP Report is the official podcast of NAGAP, the Association for Graduate Enrollment Management.

Episode Details

Join us for part two of our first conversation with our new The NAGAP Report cohost, Lauren McGowan. After discussing the importance of altruistic marketing in graduate enrollment, we take a deeper dive into what it takes to develop valuable content for prospective graduate students, deploy it in a multichannel strategy, and leverage inbound marketing tactics and SEO to maximize awareness and engagement. 

Published date

May 25, 2021

Hosts

Marcus Hanscom, Director of Graduate Admission, Roger Williams University
Lauren McGowan, Director of Recruitment and Admissions, School of Social Work, ‎University at Buffalo (UB)

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