The Exchange Live: How to Optimize Your Graduate Recruitment Strategy with Intent-Based ‎Marketing

The Mission of NAGAP is to support, advance and engage graduate enrollment professionals by promoting integrity, excellence and collaboration through education and professional development.

Date: 

Tuesday, May 25, 2021 - 1:00pm to 2:00pm
Add to Calendar

Time Zone: 

  • Central Time

Location: 

Zoom Webinar

The Exchange Live: How to Optimize Your Graduate Recruitment Strategy with Intent-Based Marketing

Tuesday, May 25, 2021 – 2:00 p.m. ET/11:00 a.m. PT

Driving prospective graduate students to your institution’s website is a critical element in a successful enrollment strategy. Leveraging the power of Search Engine Marketing (SEM) can help identify and attract prospective graduate students, while also building brand awareness and maximizing your potential reach. Is your digital strategy for boosting graduate enrollment ready and in place?

In this webinar, we’ll discuss three intent-based strategies proven to drive graduate enrollment.

You’ll learn:

  • How to build a smart and responsive SEM strategy for your institution and master the art of building a keyword strategy, taking Alexa and Siri into consideration
  • How to protect and extend your investment in SEM with Keyword Remarketing
  • How to leverage YouTube’s rich, interest-based filters to find adult learners actively searching for programs

This session will be led by Reva Levin, Vice President, Digital Strategy at ACT | NRCCUA.

This webinar is sponsored by NRCCUA. 

Register to Attend