2021 Fall Professional Development Institute

Incoming + Seasoned GEM Professionals


Tuesday, October 26, 2021 (All day) to Friday, October 29, 2021 (All day)
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Time Zone: 

  • Eastern Time


Zoom Webinars

2021 Fall Professional Development Institute

The NAGAP Professional Development Committee is excited to announce the Fall Professional Development Institute.

The Fall Institute is designed for both incoming, as well as seasoned GEM professionals.  Additionally, professionals with more experience in graduate, faculty, or related higher education environments have also found these sessions to be useful and appropriate. This event will be scheduled in 60- or 90-minute sessions each day with varying times (see schedule below). 

Topics on the Fall Institute agenda include:

  • GEM Research
  • Marketing
  • Strategic Planning
  • Technology and Communication

Fall PDI Agenda


October 26




Enrollment Management Communication

Steve Taylor, Research Director of BusinessCAS, Liaison

This highly interactive session will address some of the core topics in enrollment management communication.  Participants will leave the session with an understanding of how clear process and communication planning can be the key drivers for meeting EM goals.


October 27



GEM Research

Hironao Okahana, Assistant Vice President, Research and Insights, American Council on Education


October 28



Changes to the Prospective Graduate Student Journey

Jamie Oleksik, AVP, Strategic Marketing, Carnegie Dartlet

As prospective grad student behaviors, intentions, and decision-making continues to evolve, it’s imperative to stay tuned in to as much of the insights, perspectives, and data we can to inform our approach. In this session, we’ll dive into updated trends, benchmarks, and survey data from Google, LinkedIn, Carnegie and more – all focused on the prospective grad students we’re needing to reach, engage, and enroll. From student search behavior and social media activity, to changing options surrounding data privacy, audience access and reach, and segmentation and personalization, this session will lean on the most up-to-date and reliable data and resources for your recruitment planning.


October 29

12 PM ET


Thinking Strategically about Graduate Enrollment Planning

Scott Jeffe, Vice President of Graduate and Online Research, Ruffalo Noel-Levitz

Reena Lichtenfeld, Executive Consultant, Ruffalo Noel-Levitz

(90-minute session)

Graduate enrollment has grown in each of the last three semesters – despite the pandemic and all the challenges it has brought to higher education. But growth – even health – will not be distributed equally. Why? Because there is more competition for graduate students than there ever has been. The institutions that both understand their “market” and have the best plan and processes in place will lead. In this session, we will combine the findings from a new RNL national study on the search patterns and decision making processes of prospective graduate students with a tutorial on how to implement and execute an annual planning process that is comprehensive, collaborative, and agile. Reena Lichtenfeld is an Executive Consultant who works with dozens of graduate schools and programs each year to develop and execute marketing and enrollment planning processes, and Scott Jeffe has spent the last 20 years researching the demands, preferences, and decision making processes of graduate students. Together we will navigate through a process that can be used at every type of institution in the country.


Registration fees:

Current and New Members:  $100
Non-Members: $200

Registration Deadline is October 25, 2021.

REGISTRATION INFORMATION - NAGAP just launched a new member database, so you will need to follow the steps below to register for the Fall PDI. 

  • If you haven't yet set up your new account, when you click on "access the member portal" above, click on "set up an account".

  • You will enter your email address and create a password.

  • You will receive an email verifying your email address - click "verify" in that email.

  • Once logged in, click on Events at the top of the online portal page.

  • Click on the Fall PDI.

  • Click on Registration.

  • You may notice that your institution is missing. We are trying to be more consistent with how the institution names are listed. Start typing your institution name, and see if someone has already added it. If not, you can add it yourself.

  • If there is missing demographic information, please complete that section. 

  • Click through to continue your registration. 

  • Once you have registered you will receive a confirmation email with your payment information and other instructions. 

For additional questions or information about participation, contact:

Ariana Balayan, Attendee Liaison
ariana.balayan1 at umassmed.edu

or NAGAP's Executive Office: (913) 222-8655 or [email protected] 

Sponsoring at a Professional Development Institute is a great way to advertise your business. There are several sponsorship options. For more information contact Amanda Ostreko, chair of the PDI committee, at amandao at ku.edu.

Questions about Registration or Payment:

Brianna Wilson, NAGAP Account Coordinator
(913) 222-8655
[email protected]