NAGAP Virtual Winter Institute Sessions & Speakers

NAGAP Virtual Winter Institute

Topics & Speakers

Keynote Address: Race and Ethnicity in Higher Education: Diversifying ‎Graduate Education and the Faculty Pipeline

Morgan Taylor, Senior Research Analyst, American Council on Education (ACE)

The racial and ethnic diversity of students enrolled in postsecondary education has grown substantially ‎over the past 20 years. And yet, the racial and ethnic diversity of those enrolled in graduate and ‎professional education as well as the professoriate remain much less diverse than that of our ‎undergraduate body. This session will utilize data from the American Council on Education’s Race and ‎Ethnicity in Higher Education Project to discuss the current state of racial equity in graduate and ‎professional education and how higher education can better serve students of color.‎

Morgan Taylor is a senior research analyst at the American Council on Education (ACE). In her role, Taylor manages research projects and analyzes quantitative and qualitative data on issues related to diversity, equity, and inclusion; race and ethnicity in higher education; minority serving institutions; and institutional leadership. She also lends her expertise to matters related to higher education policy and governance.

Prior to joining ACE, Taylor served as a research analyst at Excelencia in Education, where she used higher education policy, data analysis, and evidence-based institutional practices to develop reports and infographics on issues affecting Latinx students in higher education.

Taylor holds an MPP from The George Washington University and a BA from Grand Valley State University.

Report on the State of Graduate Enrollment Perceptions and Priorities

Keith Ramsdell, Vice President for Enrollment Management and Marketing, Ashland University; Donald Resnick, Consultant, EAB; Pam Royall, Head of Research, Enrollment Services, EAB

This dynamic moderated panel discussion addresses key issues in enrollment management, drawing upon data provided by more than 800 graduate and professional school enrollment professionals—many from NAGAP’s membership. From (1) current workplace and enrollment challenges due to COVID-19, to (2) prospective students’ perceptions of the value of graduate and degree completion programs, to (3) reported enrollment metrics and the status of diversity, equity, and inclusion programs on campus, panelists will share data on the topics that you indicated are of most interest to you. Discussion topics are drawn from the first three flash polls conducted jointly by NAGAP and EAB—a preview of the full dataset we will continue building over the upcoming months.

Keith Ramsdell has over 25 years of progressive leadership experience in higher education and ‎enrollment management, with nearly 15 years focusing specifically on graduate enrollment. His ‎career has included stints at Bowling Green State University, Lourdes University, the University ‎of Toledo, and Miami University (OH). ‎ He currently serves as the Vice President for Enrollment Management and Marketing at Ashland ‎University in Ohio where he provides strategic leadership and vision for undergraduate ‎admissions, graduate, online, and adult admissions, international admissions, enrollment ‎services, and marketing and communications.‎ Keith has been involved in NAGAP since 2006. Over the years he has chaired the Professional ‎Development, Bylaws, and Awards Committees. He has also served as Vice President and President ‎of the Association, and is currently Immediate Past President serving as chair of both the External ‎Relations and Partnerships Committee and the Leadership Cultivation and Elections Committee. ‎ He has presented at national conferences on topics including data-informed decision making, ‎selecting and implementing a CRM, engaging faculty, and GEM best practices. He received his ‎M.Ed. in Educational Psychology in 1995 and his B.A. in Theatre in 1991, both from the University ‎of Toledo.‎


Donald Resnick has over 35 years experience in higher education admissions, recruitment and student success programs. He has created, implemented, and built a sustainable and comprehensive integrated success model, which incorporates all facets of student service operations. Donald has created and managed a seamless delivery of services across multiple offices that dictate the student experience from Enrollment, Registrar, Student Accounts and Student Success. Having served at senior university leadership level for decades, Donald has established protocols, procedures, and processes that assure the successful recruitment, selection, enrollment, advisement and support, retention, persistence, and graduation of students.

In collaboration with various centers of influence, he has been successful at developing, implementing, and monitoring a comprehensive enrollment strategy which results in the achievement of the university’s vision and objectives. Donald is adept at implementing an integrated marketing perspective to the core communication activities, including communications, web and advertising efforts and coordinating strategic marketing and enrollment planning for targeted populations including but not limited to undergraduate and graduate programs.

Donald has published and presented extensively on many topics – he has a particular interest in ethics in higher education having facilitated a national roundtable of multi-organizational leadership in Washington, DC to discuss the issue.

Donald’s affiliations include: National Association of Graduate Admissions Professionals (where he served on their Board for more than a decade, including as President and is the recipient of the inaugural Distinguished Service Award, the organization’s highest honor), National Association of College Admissions Counseling, American Association of Collegiate Registrars & Admissions Officers. Donald earned two Bachelor’s degrees at Rensselaer Polytechnic Institute, an MBA from Baruch College with a focus in Industrial Organizational Psychology, and has completed doctoral coursework in Clinical Neuropsychology.

Pam Royall is a native of Minnesota and a graduate of Carleton College (B.A., Religion), where she has served as a Trustee since 2010.  She earned an M.B.A. (Minnesota State University, Finance) and Ph.D. in Business Administration (University of Colorado-Boulder, Marketing). Pam held faculty positions in marketing at both public and private universities, most recently at Virginia Commonwealth University (VCU). Pam chaired the Department of Marketing in VCU’s School of Business (1996-2002) and founded the Interactive Marketing Institute (IMI) in 1998. She has published more than 80 articles in academic and trade journals and has been awarded grants from the Fulbright Commission, the U.S. Department of Commerce, the U.S. Department of Education, and the World Bank, among others.

How Leaders Are Dealing with Current Challenges Facing GEM

Ann Talbot, Senior Assistant Dean for Enrollment Strategy, Loyola University of Chicago School of Law (MAGAP President); Stephen Ostendorff, Director, Graduate Admissions, Bank Street College of Education (NYGAP President); Kimberly Holley, Senior Director of Admissions, Appalachian State University (SEAGAP President)

Join three current NAGAP Chapter Presidents for a dynamic panel on leadership, including strategies to tackle the most pressing challenges facing GEM professionals across different regions.


Kimberly Holley, who has over 15 years of experience in college admissions, has ‎served in both undergraduate and graduate admissions capacities at private and public ‎institutions. She has worked with students from marginalized populations while ‎assisting organizations with improving the overall diversity of their enrollment. Most ‎recently, Holley served as the associate director of admissions for North Carolina State ‎University’s Jenkins MBA program, where she was responsible for leading the ‎recruitment strategy of the MBA program. With Holley as its leader, the MBA recruitment ‎team effectively met the program’s enrollment goals. Prior to joining NC State, Holley ‎served as associate director of admissions for the American University of the ‎Caribbean School of Medicine. She also served as director of multicultural recruitment ‎at Elon University, where she successfully led the school’s diversity recruitment efforts. ‎Holley is the current president of the Southeastern Association of Graduate Admission ‎Professionals and an active member of the National Association of Graduate ‎Admissions Professionals. She received her Bachelor of Arts in Africana studies and ‎cinema from Binghamton University and her Master of Science in communications ‎management from Simmons University.‎


Steve Ostendorff currently leads a team of admissions and marketing professionals as the Director of Graduate Admissions at Bank Street Graduate School of Education in Manhattan and serves as the President of NYGAP. Over the past two decades, he has worked in admissions, student affairs, financial aid, athletics, marketing and served as an adjunct faculty member at institutions of higher education in New York. He also ran higher education marketing verticals at two different marketing agencies, and is skilled in developing recruitment strategies in traditional, social media, and other digital mediums. Steve has a BA in English from Clark University in Worcester, Massachusetts, a MSEd in Student Development Practice in Higher Education from St. John's University in Queens, New York, and is currently working on an EdD in Organizational Leadership Studies from Northeastern University in Boston, Massachusetts.


Ann Talbot is the Senior Assistant Dean for Enrollment Strategy at Loyola ‎University Chicago’s School of Law. She develops and leads the school’s ‎comprehensive enrollment and marketing vision and strategy for all degree and ‎certificate programs. Ann’s higher education and corporate experiences include nineteen years in ‎graduate enrollment, including eight years as Loyola’s Director of Graduate & ‎Professional Enrollment Management, as well as customer service, recruitment, ‎and communications positions at The Limited Brands, McGraw-Hill Companies, and ‎The Catholic University of America. Prior to returning to Loyola, she served as the ‎Executive Director of Customized Programs for IES Abroad, the leading non-profit ‎study abroad and internship provider. Ann holds a B.A. in English from the ‎University of Dayton and an M.A. in English and Irish Literature from The Catholic ‎University of America.‎


How to Engage and Support Faculty Program Directors

Mary Pascarella, Associate Director of Graduate Admissions, Sam Houston State University; Dr. Tracy Collum, Associate Dean, Graduate School, Idaho State University

In this session learn about how Idaho State University and Sam Houston State University engage and support faculty in the area of recruitment. At Idaho State University, the recruiting tends to fall within program areas. We know faculty are experts in their academic discipline and may not have the knowledge and experience to add recruiting to their routine. We will discuss how the Graduate School staff supports and supplements the recruitment strategies for academic programs. SHSU created a shareable database to document everything the Office of Admissions needs to know about how to process applications for admission. We track countless details about 100 different degree programs and share this information across divisions to streamline operations and provide continuity and consistency in task execution.

Mary Pascarella is the Associate Director of Graduate Admissions at Sam Houston State University. She ‎has a BA in English from the University of Kansas and has worked in higher education for the last ‎thirteen years. Mary began her career as a computer instructor and technical writer developing end-‎user training manuals. She later started a documentation and training project management consulting ‎business working on various ERP implementation projects within the government sector. She is the co-‎author of the 2003 Prentice Hall Essential Series on Microsoft Project. Mary has completed numerous ‎software implementation projects since starting at SHSU. Prior to starting at Sam Houston, Mary ‎worked to at the University of Kansas Medical Center. Most recently she was part of the inaugural ‎class for the NAGAP Leadership academy in 2019.

Dr. Tracy Collum joined Idaho State University as the Associate Dean in May 2014 after ‎‎12 years working with adult completion programs and graduate students in various ‎roles, including Associate Dean of the Graduate School at High Point University in ‎North Carolina. Dr. Collum earned her degrees from North Carolina State University ‎‎(Ed.D. Adult & Higher Education), Springfield College (M.S. Physical Education- Sport ‎Psychology), and High Point University (B.S. Psychology). Recent presentations in ‎the areas of leadership, Q-methodology, recruitment, admission, and enrollment at ‎regional, national and international conferences include: National Association of ‎Graduate Admission Professionals (NAGAP), Western Association of Graduate ‎Schools (WAGS), and International Society for the Scientific Study of Subjectivity ‎‎(ISSSS). Tracy has also been an invited speaker for panels, presentations, and ‎published articles on student service in higher education. Dr. Collum has been a ‎member of NAGAP since 2009 and has been a member of the Education Committee ‎since 2018. As part of her role within the Education Committee, Dr. Collum leads the ‎organization of The Exchange Live, the monthly webinars offered to members. ‎Previously, Dr. Collum has been the President and Vice-President of the NC Adult ‎Education Association and founding Vice-President of the Southeastern Regional ‎Chapter of NAGAP. With an extensive administrative background in higher education, ‎Dr. Collum has been part of multiple steering committees to move from a three-credit to ‎a four-credit curriculum, bringing student conferences to campus, strategic planning, ‎and research/assessment – among others.‎

What Admissions Needs to Know (and Do) to Set Adult Students Up for Success

Dr. Lynne Hull, Vice President, Student Affairs and Enrollment Management, Franklin University

Admissions professionals work HARD to support our adult prospective students as they consider a ‎graduate degree, but attrition rates can be high, especially for some disciplines. In fact, some new ‎adult graduate students never even make it to their first day of class, let alone cross the stage at ‎graduation. This is not the outcome that these students, nor our institutions, want. So what can we ‎do? This interactive presentation will explore the unique challenges that our adult learners face when ‎beginning graduate programs and some strategies to support their strong start. Prepare to share ‎some Key Performance Indicators (KPIs) you use to measure truly successful matriculation of your ‎new adult graduate learners as well as specific strategies to improve new student success.

Dr. Lynne Hull serves as the Vice President of Student Affairs and Enrollment Management at Franklin University. In this role, Dr. Hull provides leadership for the comprehensive, strategic enrollment management of Franklin’s adult undergraduate, masters, and doctoral students. Her boundless energy and passion for students are also leveraged as she drives the university’s student-centered service revitalization efforts. Dr. Hull joined the Franklin team in 2011 after serving at Hocking College for almost 20 years, leading result-driven strategies in roles ranging from residence life, cocurricular education, and international student services, to the Dean of Enrollment Services. She also lent her talents to the classroom at both Hocking College and Ohio University, where she was a highly effective adjunct professor in the Executive Masters of Public Administration program. Originally from the Cleveland, Ohio area, Dr. Hull earned her Ph.D. in Leadership in Higher Education from Capella University in Minnesota, and holds M.Ed. and B.S. degrees from Ohio University. She and her husband, Matt, live in Powell, Ohio and are the empty-nest parents to two college students.

International Graduate Students: How Is COVID-19 Impacting How We Recruit?

Dr. Sonja Knutson, Director, Internationalization Office, Memorial University of Newfoundland

This session will address international recruitment efforts and emerging trends for recruiting international students during the pandemic as we attempt to anticipate Fall 2021 enrolment. The session will examine the shifts in strategies, business processes and communications needed to reach potential students in the new virtual world.   

As an internationalization and student affairs professional and scholar, Dr Sonja Knutson currently has a complex university-wide mandate to implement the Strategic Internationalization Plan (SIP) 2020 at Memorial University. She enjoys participating in international conferences, learning and sharing best practice in international education. Her current role encompasses the full spectrum of campus internationalization: enrollment management, academic development and success, pastoral care, budget development and income generation, community engagement and support, and external relations with government, industry and non-governmental organizations from the local to the international level. Dr Knutson’s research examines the tensions of the internationalization leadership role.

From Search to Social, What Prospective Grad Students Are Saying about Your Presence Today

Mark Cunningham, EVP, Partnerships and Operations, Carnegie Dartlet

Join us as we review recent prospective graduate student survey results focused on their approaches to, opinions about, and recommendations for both social media and online search. Gain insight into where they're spending their time, how they approach their initial searches, what makes them choose one search result over another, and their own recommendations for how graduate schools can improve their presence and performance across social media, Google search results, and their websites.

With more than 20 years of experience in recruitment services and marketing, Mark Cunningham spends most of his time helping institutions develop and implement strategies that communicate their brand and personality while engaging the audiences that are most important to them. Mark also manages many of Carnegie Dartlet’s partnerships with various associations and organizations in the higher education space and is a regular presenter and speaker at industry conferences. He is based in the Boston area but calls the road his second home.

Speaking Engagements: Presenter at dozens of national and regional conferences on topics including digital marketing trends and strategies, audience insights and behaviors, and research-driven data focused on graduate, adult, and undergraduate populations

 Awards: Winner of NAGAP’s 2019 Visionary Award, presented to an individual in the higher education community who has demonstrated unique vision in the graduate enrollment management (GEM) profession

Reengineering Graduate Admissions Processes for Greater Equity

Ron Hyman, Executive Director, EngineeringCAS, Liaison, Session Moderator; Panelists: Esther Gonzalez, Manager, Programs, Society of Hispanic Professional Engineers (SHPE); Makita Philips, PhD, Graduate Schools Conference Chair, National Society of Black Engineers (NSBE); Marcus Huggans, PhD, Executive Director, Client Relations, The National GEM Consortium; Craig Downing, PhD, Associate Dean of Lifelong Learning and Head of the Department of Engineering Management and Professor, Rose-Hulman Institute of Technology

The need to improve diversity and inclusion in the graduate community has been a longstanding challenge that has only grown in urgency this year. In addition to calls for greater equity in higher education, pipeline concerns and barriers to international students signal that graduate programs will need to recruit and enroll new applicant pools in the coming years in order to fill their seats.

In this session, leading voices in the engineering education community will discuss how the pandemic challenged them to reimagine what institutions of higher education could do to improve access for traditionally underrepresented populations of students interested in pursuing graduate degrees. They will look at outreach strategies to target more diverse applicant pools, and discuss how these communications can best engage potential students. They will also examine practices like holistic reviews that institutions can adopt or expand in order to better recognize and eliminate bias during the admissions process.

Ron Hyman, Liaison’s executive director for EngineeringCAS, joined Liaison in 2015 and is ‎responsible for the EngineeringCAS platform, the only centralized application service for ‎graduate programs of engineering. He works closely with engineering schools and strategic ‎partners to bring the benefits CAS to engineering education. He also oversaw the creation of the ‎EngineeringCAS Advisory Board and the recently launched EngineeringCAS Diversity, Equity ‎and Inclusion Advisory Board. ‎ ‎ ‎ In 2006, Ron co-founded Avow Systems, the first provider of secure electronic PDF transcripts ‎for higher ed. As General Manager, he was responsible for all aspects of the company. In 2012, ‎Avow was acquired by Parchment, where Ron was senior vice president and was instrumental ‎in the integration of the two companies.‎


On-Boarding Made Easy for GEM Professionals

Stacy Doepner-Hove, Director, Master of Human Resources and Industrial Relations Program, University of Minnesota; Dean Tsantir, Director of Admissions and Recruitment, University of Minnesota

This interactive session is adapted from a recent NAGAP workshop focusing on onboarding new ‎employees - both in-person and remotely. Topics will include workplace socialization, organizational ‎culture, the changing workplace, onboarding benchmarks, and practical examples from the field. ‎Templates and other takeaway materials will be provided for attendees to adapt to their own ‎institutions.

Ms. Doepner-Hove has responsibility for the academic and administrative work at one of the top Master’s programs in the nation. She works with the students, staff, and faculty in the program to create an exceptional educational experience for students from recruitment for admission through to graduation. She is also an instructor at the Carlson School of Management where she teaches a Capstone course at the graduate level as well as a core Human Resources course with an international component for undergraduate students. Prior to this position, Ms. Doepner-Hove was the Director of Onboarding and Engagement for the University of Minnesota’s Office of Human Resources where she established a new Onboarding program that has been highlighted in articles, books, and conference presentations and cited by others across the nation. Ms. Doepner-Hove holds a BA in history, a JD, and a MA-HRIR from the University of Minnesota.

Dean Tsantir serves as Director of Admissions for the University of Minnesota Graduate School, a position he has held since 2008. Dean’s prior work at the U of M involved international student recruitment and educational technology research. He also has ‎experience working overseas for the Ministry of Education in Chiba City, Japan. Dean received ‎his BA in electronic media communications from the University of Wisconsin – Eau Claire, and ‎holds a Masters in Educational Policy and Administration from the University of Minnesota. He ‎served on the NAGAP Board of Directors as Research Chair from 2016-2018.‎



What Really Is Self Care?

Zach Newby, Health Educator, University of Kansas

Zach will discuss the origins of self care, how it is applicable right now, and how it looks different ‎for so many people.‎

Zach is a health educator for the Health Education Resource Office at the University of Kansas. Their content areas ‎are Drug, Alcohol, and Self-Care. They graduated from KU after they moved from D.C. Zach is ‎passionate about harm prevention on campus and finding new ways to educate students about drugs ‎and alcohol.




Trending Topics in GEM: A Round Table Discussion with NAGAP Board Members

Join five of NAGAP’s Board members for a round table discussion on trending topics in graduate enrollment management; including recruitment initiatives, CRM systems, professional development opportunities, DEI programs and more.‎

Keith Ramsdell, Vice President for Enrollment Management and Marketing, Ashland University, NAGAP Immediate Past President; Naronda Wright, Administrative Specialist, Georgia Southern University, NAGAP Secretary; Andrew Kim, Director of Graduate Enrolment Services, Memorial University of Newfoundland, NAGAP Treasurer; Dr. Stanley Kania, Enrollment Management Recruiter, Geisinger Commonwealth School of Medicine; Katie Beczak, Associate Director of International Enrollment, Rochester Institute of Technology

Keith Ramsdell has over 25 years of progressive leadership experience in higher ‎education and enrollment management, with nearly 15 years focusing specifically on ‎graduate enrollment. His career has included stints at Bowling Green State ‎University, Lourdes University, the University of Toledo, and Miami University (OH). ‎He currently serves as the Vice President for Enrollment Management and Marketing ‎at Ashland University in Ohio where he provides strategic leadership and vision for ‎undergraduate admissions, graduate, online, and adult admissions, international ‎admissions, enrollment services, and marketing and communications. Keith has been ‎involved in NAGAP since 2006. Over the years he has chaired the Professional ‎Development, Bylaws, and Awards Committees. He has also served as Vice President and ‎President of the Association, and is currently Immediate Past President serving as chair of ‎both the External Relations and Partnerships Committee and the Leadership Cultivation ‎and Elections Committee. He has presented at national conferences on topics ‎including data-informed decision making, selecting and implementing a CRM, ‎engaging faculty, and GEM best practices. He received his M.Ed. in Educational ‎Psychology in 1995 and his B.A. in Theatre in 1991, both from the University of ‎Toledo.‎

Naronda Wright is an Administrative Specialist at Georgia Southern University. She currently serves as NAGAP Board Secretary. Naronda has participated in NAGAP as Conference Planning Committee Chair for the past two years as well as served as a member Conference Planning Committee in various roles. 




Andrew Kim is Director, Graduate Enrolment Services for the School of Graduate Studies. He holds a ‎BSc in biochemistry and an MBA, both from Memorial University. He is a past board member of the ‎Canadian Association for Graduate Studies (CAGS), a current board member for the Association for ‎Graduate Enrollment Management (NAGAP), and the founding President of NAGAP’s Canadian Chapter. ‎Andrew’s work in graduate education and enrolment management is acknowledged through multiple ‎industry awards, including the American Association of Collegiate Registrars and Admissions Officers ‎‎(AACRAO) SEM Award of Excellence. He has published and presented widely on topics related to ‎graduate student success.‎


Dr. Stanley Kania is a higher education professional with nearly 10 years of graduate enrollment ‎management experience. Currently, Stanley is the Enrollment Management Recruiter at Geisinger ‎Commonwealth School of Medicine in Scranton, PA where he assists in the recruitment and ‎admissions marketing efforts for their MD Program. He has been a member of NAGAP since 2011 ‎and has served in a variety of volunteer and leadership roles as a past President of the PAGAP ‎Chapter, member of the NAGAP Membership Committee, and currently serves on the NAGAP ‎Board of Directors as Chair of the Publications Committee and Editor of Perspectives, the ‎newsmagazine for NAGAP members. He also serves as adjunct faculty at both Marywood ‎University and Wilkes University in Northeastern Pennsylvania where he teaches a variety of ‎undergraduate, graduate, and doctoral classes in business management, higher education ‎administration, leadership, and statistics. Stanley is a three-time graduate of Marywood University ‎in Scranton, PA where he earned his BA in Political Science and Law, a Master of Business ‎Administration in Management, and a PhD in Administration and Leadership.

Katie Beczak is Associate Director of International Enrollment at Rochester Institute of Technology, ‎where she directs outreach and recruitment efforts throughout South and Central Asia and overseas ‎marketing and admissions for undergraduate and graduate international students. She has worked in ‎international education and graduate enrollment for over 12 years, and before joining RIT worked for ‎the University at Buffalo and the Corcoran College of Art + Design in Washington, D.C. Katie has served ‎on NAGAP, The Association for Graduate Enrollment Management’s, governing board for 6 years. She ‎is presently NAGAP’s Chair of Marketing.