The Exchange Live Leadership Edition: Strategic Graduate Program Development from Concept to Enrollment Success

Developing a new graduate program is an exciting opportunity to expand your institution’s offerings, but the path from idea to enrollment requires careful planning and collaboration. From identifying faculty expertise and conducting market research to navigating internal approvals and launching an effective marketing strategy, every step plays a crucial role in ensuring long-term success. With increasing competition and evolving workforce demands, institutions must take a strategic, data-informed approach to program development.

In this session, we’ll explore the key considerations for building a successful graduate program, including market analysis, employer demand, faculty engagement, curriculum design, accreditation, marketing, and enrollment planning. Whether you're just starting to evaluate potential program ideas or refining an existing process, this discussion will provide actionable insights to help you create sustainable, differentiated programs that attract students and meet workforce needs.

This month’s panel guests include Chelsea Fancher, UA Online Program Manager at the University of Alabama;  Jennifer Kulbeck, Assistant Provost and Director of Academic Operations at Saint Mary’s College of California; and Jeremiah Nelson, Assistant Professor of Management and MBA Program Director at Catawba College. As always, the panel will be hosted by Keith Ramsdell, Vice President for Enrollment Management at Ashland University, and Marcus Hanscom, Director of Enrollment Marketing at Direct Development.