2020 Graduate Enrollment Management Summit

Date and Time: Wednesday, April 22, 2020 (All day)
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Hosted by: NAGAP
Venue: Loews Royal Pacific at Universal Orlando - Orlando, FL


NAGAP's Graduate Enrollment Management Summit features dynamic speakers and is designed with numerous educational sessions to meet everyone’s needs - whether they’re new in graduate admissions and graduate enrollment management, a seasoned veteran, or somewhere in between. The educational sessions will provide new approaches and creative strategies across a variety of topics related to our field, including admissions policies and processes, career and staff development, graduate student support and financial aid, legal and ethical issues, marketing and recruitment, student services, and others.

Held each year in April, the Summit brings over 900 GEM professionals together under one roof to gain insight and knowledge from peers and experts in the field.

Registration is open now!


Program & Registration Details

The Summit Program provides full details about the conference, including registration details, session topics and schedule, networking events and hotel information. The full program and registration will be available in December. 


Registration Fees are as follows:

Registration Type Member Non-Member
Pre-Conference Institute $225 $275
Early-Bird Conference Registration (by Feb. 3, 2020) $505 $675
Conference Registration (between Feb. 3 & Mar. 27) $575 $745
On-Site Registration (after Mar. 27) $670 $845
Single-Day Registration - Thur/Fri, Apr. 23/24 $290 $380
Single-Day Registration - Sat, Apr. 25 $155 $190

Cancellation Policy Only written requests for refunds will be accepted and you can send your requests to the NAGAP Executive Office at info@NAGAP.org. NAGAP has no desire to retain fees paid by members unable to attend; however, hotel guarantees and other related expenses make the following refund schedule necessary. All refunds will be processed after the Summit. 

  • Cancellations will be accepted until date March 16. Refunds will be issued in the same manner as the payment was received, minus a $100 processing fee.
  • No refunds will be issued after March 16.
  • Substitution of registrants is allowed and such requests must be submitted in writing to info@NAGAP.org.

If you are required to pay by check, complete this form, and return it, with payment, to NAGAP at the address provided. 

Pre-Summit Institute 

Wednesday, 22, 2020 - 12:00 p.m. – 5:00 p.m.

Five Steps to Follow for Graduate/Professional Recruitment Plan Development and a Presentation of the NAGAP/Ruffalo Noel Levitz (RNL) GEM Survey Results


  • Scott Jeffe, Director of Market Insights, Ruffalo Noel Levitz
  • Sarah E. Coen, Senior Vice President, Ruffalo Noel Levitz

As an introduction to the day, and a foundation of the planning session that follows, the presenters will begin with a review of the joint NAGAP/RNL GEM survey results (as well as other national data). Developed together by NAGAP and RNL (August 2019), PSI attendees will get the first review of what graduate enrollment professionals and administrators say is working (and not working) in the area of marketing and recruitment. The presenters will then use these findings as they walk the participants through the five steps of developing an annual recruitment plan, including preparation for planning, the data and information needed, and who should be involved in the creation and implementation of the plan.

The primary goal of the workshop is to jump-start the recruitment planning process, provide a consistent planning model that can be utilized across all types of graduate and professional school programs, and provide each attendee with a strong start in developing their annual recruitment plan. Specifically, attendees should expect to leave the workshop with:

  • An understanding of how annual goals are set using internal and external data;
  • The common key recruitment strategies that will directly support the stated enrollment goals;
  • One or two completed action plans that can serve as a template (and guideline) for the development of additional action plans; and
  • A copy of the RNL Recruitment Planning Workbook to help provide clear direction as attendees work to complete the first draft of their annual plan.

Apply for a Pre-Conference Institute Fellowship

NAGAP encourages its members to apply for a Pre-Summit Institute Fellowship, which is a great way to stretch professional development dollars during a time of increasing financial challenges. Two fellowships are available for NAGAP members. Each fellowship covers the Pre-Summit Institute registration fee.

Click here to apply for a fellowship. For more information please email Kathryn Kendall, Sr. Assistant Dean for Enrollment and Online Programs, University at Buffalo, School of Social Work, at kkendall@buffalo.edu. Please include “NAGAP Fellowship” in the subject line.

Fellowship applicants are required to provide an essay which should respond to the following:

  • Assessment of the state of graduate enrollment management, 
  • Reason for interest in the Pre-Summit Institute topic, and
  • How you think the Pre-Summit Institute would assist you in your professional development.

Fellowship applications must be submitted by Monday, February 24, 2020 (11:45 p.m. Eastern Time). 

Annual Conference GEM Certificate 

Drawing on the success of the inaugural Annual Conference Graduate Enrollment Management Certificate in 2019, we will again be offering the Certificate at the 2020 Graduate Enrollment Management Summit. This year's certificate includes seven categories across the graduate enrollment management lifecycle and participants will earn the certificate by attending sessions from at least five of the seven categories.

Learn more about the 2020 Annual Conference GEM Certificate

Lodging Information

Loews Royal Pacific at Universal Orlando

1000 Universal Studios Plaza

Orlando, FL 32819

Tel: +1 866-360-7395

The reservation deadline is Monday, March 30.

Get swept away to a place filled with tropical wonders, exotic food, and carefree fun. A sparkling lagoon-style pool surrounded by a white sand beach and palms invites you to escape. Delectably innovative food and drinks delight every palate. Mingle in a laid-back lounge in Polynesian paradise. Enter this tranquil South Seas retreat, leave the rest of the world behind, and unwind with all the benefits of being a Universal Orlando™ hotel guest.

 Check-in/Check-out: Check-in 4:00 p.m., and Check-out 11:00 a.m. Early check-in and late check-out requests will be accommodated on a request basis and should be directed to the hotel.

 NAGAP Conference Hotel Rates: NAGAP Conference Hotel Room Rate is $259 single/double occupancy for standard rooms and $259 for deluxe rooms, plus taxes. The conference rate will be honored three nights pre/post of the conference dates based on availability.

The deadline to confirm your reservation at the special conference rate is Monday, March 30, 2020. However, we may sell-out prior to the deadline.

NAGAP never partners with any housing/travel companies to assist with making hotel reservations. These companies find attendees by scouring the websites and then calling and telling them the housing block is sold-out or almost sold-out, or they missed the deadline to book. They are not breaking the law; however, they are not providing accurate information, and they usually require full payment up-front or non-refundable deposits and have strict cancellation/change polices.

Reservations: Please support NAGAP and book directly with Loews Royal Pacific at Universal Orlando by clicking here. By booking directly with the Loews Royal Pacific at Universal Orlando, your reservation counts toward the NAGAP contracted room block.

Flight Information

NAGAP is pleased to offer discounts on select airfares from Delta for the 2020 GEM Summit. We encourage you to book early to obtain the best airfares. Delta promotion code is NMTVL, and the Sky Bonus Number is US0084894.  To make your reservations please visit DeltaMeetings and enter the promotional code and Sky Bonus Number. 

Orlando is served by the Orlando International Airport, which is approximately 16 miles from the Loews Royal Pacific.

Ground Transportation Information

Ride Sharing: All Transportation Network Companies, provided by Uber, Lyft, and Wingz, pick up passengers on the Arrivals curb, Level 2 and drop off passengers on the Departures curb, Level 3.

Taxi Service:

Located on the A-Side of the Terminal, in the center of the Arrivals Level (Level 2)

Located on the B-Side of the Terminal, in the center of the Arrivals Level (Level 2)

  • Ace Metro/Luxury Cab – 407-855-1111
  • Diamond Cab Company – 407-523-3333
  • Quick Cab – 407-447-1444
  • Star Taxi – 407-857-9999
  • Town & Country Transport – 407-828-3035
  • Mears Taxi Yellow/City Cab – 407-422-2222

Taxis may carry up to nine passengers, and charge the same rate regardless of the number of passengers. All taxicabs picking up at the Airport are regulated by the City of Orlando’s Vehicle-for-Hire ordinance which requires fares to be determined by a taximeter.

Local Information – What to see and do

Visit Universal Studios and Island of Adventure theme parks! NAGAP conference attendees can purchase discounted theme park tickets at the rates below.

1 Day 1 Park: $73 (plus tax)

1 Day 2 Park, Park-to-Park: $115 (plus tax)

Please note that these tickets are only valid for park entrance after 2 PM and they can be purchased at the Universal Vacation Planning Center in the lobby. Attendees will need to show proof that they are attending the conference (name badge, wrist band, etc.) when they purchase the tickets.

Fun Run

Like the title says, this is just for fun and a little exercise to start your day. Water will be provided. There is no cost to participate in the fun run/walk, but you may purchase a T-shirt for $20. Be sure to indicate your participation, your T-shirt size and that you have read the waiver on your conference registration form. Proceeds from T-shirt sales will be donated to this year’s community service project. 

Community Service Project


Give Kids The World Village is an 84-acre, nonprofit resort in Central Florida that provides weeklong, cost-free vacations to children with critical illnesses and their families. The Village and its community partners provide children and their families accommodations in fully-furnished villas, transportation, tickets to theme parks, meals, daily entertainment and much more. Each year 27,000 children in the United States are diagnosed with a critical illness. Half of all children eligible for a wish through a partnering wish-granting organization choose to visit Central Florida and its collection of theme parks and other attractions. Our goal, quite simply, is to provide everything these deserving families need to make their trip the vacation of a lifetime. Since 1986, more than 170,000 children and families have had their dreams fulfilled in a whimsical Village unlike any other place on earth. Donate here to have your donation counted toward NAGAP’s total monetary donation. You may also text NAGAP to 44321 to make a donation.

Sponsor & Exhibitor Opportunities

The NAGAP Annual Conference provides multiple marketing opportunities in a fun environment. Contact us today to learn more about being a sponsor in 2020. More information is available here

Moderators & Recorders

Interested in becoming more involved at the 2020 Graduate Enrollment Management Summit? Consider volunteering as a Moderator or Recorder for an education session. A call for volunteers will be sent out to registered attendees in mid-February. 

Moderators arrive to their assigned room a few minutes early to assist the presenter(s) with any A/V or other needs. They are also in charge of introducing the session presenter or panelists to the audience at the start of the session. Moderators’ other responsibilities include making sure the session stays on time, reminding attendees to take notes during the session to assist them in providing feedback via the conference evaluation survey, being prepared to ask a question or two if the members of the audience don’t have any, and closing the session with any additional announcements that might be necessary. Moderators fill out their own brief survey of the session and presenter(s) and are presented with a small token of appreciation for their participation.

Recorders are assigned to a particular session and are responsible for writing a summary of that session for publication in NAGAP’s Perspectives. Summaries should be approximately 200-300 words and are generally due to the Publications Committee shortly after the conference ends. Recorders are presented with a small token of appreciation for their participation in addition to being published.

Learn more in the Orientation PowerPoint

Conference App

NAGAP has a new app. Download the NAGAP app directly from the Apple App Store or Google Play. Search for NAGAP Events and download the conference app today. 

What to Know Before You Go

More information will be provided here closer to the meeting dates. 

Call for Proposals - GEM Reimagined

The Call for Proposals deadline has passed. Thank you to everyone who submitted a presentation proposal!

We know our membership has vast expertise, and we want to capitalize on those strengths. Consider presenting or facilitating a discussion on topics that would contribute to the professional or personal development of your graduate enrollment management colleagues. Your NAGAP Board and the Education and Summit Planning Committees are excited to make this the best one yet!

There are four different formats for education sessions: Presentations, Panels, Special Interest Forums and Vendor Presentations.  As you think about your area of interest or expertise, consider which format best aligns with your educational content, personal style or comfort level. You may also find these guidelines to learning objectives helpful. For presenters, here is the NAGAP presentation template

NAGAP 2020 Graduate Enrollment Management Summit Categories for Education Sessions

Proposals should be generally aligned with the theme of the Summit and focus on the various aspects of the graduate enrollment management life cycle from prospective students through alumni engagement.

Please note that suggested topics in each category can be found here. These are just suggestions.  You may identify a topic of your choice as it relates to the category.

  • Recruitment and Marketing
  • Money Matters
  • Integrated Operations
  • Student Services
  • Alumni Relations across the Student Life Cycle
  • Enrollment Modeling and Strategic Planning
  • Career, Staff and Personal Development