2020 Summer Professional Development Institute



Thursday, July 16, 2020 - 12:00pm to Friday, July 17, 2020 - 3:45pm

Time Zone: 

  • Eastern Time


Virtual - registered attendees will receive information regarding the platform soon.


Sessions & Speakers

Full Agenda

Virtual Summer Institute FAQs

Scheduled session topics include:

  • Introduction to Graduate Enrollment Management (GEM)
  • Successfully Building a GEM Career
  • Recruitment and Marketing
  • Admissions Operations
  • GEM Changes and Insights for the Post-Pandemic World
  • Data Collection and Analysis
  • International Student Recruitment
  • Diversity, Equity, and Inclusion
  • Legal Updates
  • Student Support and Services            

Exhibits and Sponsorship


Exhibit and sponsorship sales are now open to secure your prime booth location. As an exhibitor you select your booth from the interactive floor plan, this is your first step in securing your spot for the 2020 GEM Summit in San Francisco.  We do expect the exhibit hall to sell-out and there is no additional space to add booths, so don’t wait to secure your space.


Summer PDI Agenda

Thursday, July 16th

12:00 PM

1:45 PM

Welcome & Keynote Address: Developing an Innovator's Mindset - Jeremiah Nelson, Director, Enrollment Management, Wake Forest University School of Business

2:00 PM

2:45 PM

Before You Recruit: Using Data to Design a Strategy - Kathryn Kendall, Senior Assistant Dean for Enrollment and Online Programs, University at Buffalo School of Social Work

Strategic Digital and Organic Marketing Initiatives: How a Blended Approach Can Enhance Brand Awareness and Conversion - Katie Beczak, Associate Director of International Enrollment, Rochester Institute of Technology; Ashley Hurley, Marketing Advisor, School of Graduate Studies, Memorial University of Newfoundland

3:00 PM

3:45 PM

Is There Hope for Enrolling International Students? - Steven Shaw, Assistant Vice Provost and Director of International Admissions, University at Buffalo

Graduate Marketing Best Practices or Current Practices?  A Review of Survey Findings - Scott Jeffe, Vice President, Graduate and Online Research, RNL; Charles Ramos, Vice President and Account Executive, RNL

4:00 PM

4:45 PM



Friday, July 17th

12:00 PM

12:45 PM

Sustaining Inclusion: Beyond Diversity Correctness - Luis Paredes, Director, Office of Institutional Diversity, Bridgewater State University

Separating Fact from Fiction in Post-Pandemic Graduate Enrollment Management - Robert Ruiz, Vice President of Strategic Enrollment, Liaison International; Managing Director, BusinessCAS Community

1:00 PM

1:45 PM

You Can Handle the Truth: Legal Issues in Graduate Enrollment Management - Carrie Ryan Gallia, Senior Associate General Counsel, University of Minnesota

Hot Topics in GEM with NAGAP's Board of Directors Jeremiah Nelson, Director, Enrollment Management, Wake Forest University School of Business; Kristen Sterba, Associate Provost for Students and Administration, University of Arkansas for Medical Sciences; Naronda Wright, Administrative Specialist, Georgia Southern University; Andrew Kim, Director of Graduate Enrolment Services, Memorial University of Newfoundland; Keith Ramsdell, Assistant Dean and Director of Graduate Enrollment, Bowling Green State University

2:00 PM

2:45 PM

In Their Own Words: What Prospective Grad Students Are Saying about Their Search and Decision-Making for Today and Tomorrow - Mark Cunningham, EVP, Business Development, Carnegie Dartlet

Promote Me! Successfully Building a Career in GEM - Marcus Hanscom, Director of Graduate Admission, Roger Williams University

3:00 PM

3:45 PM


All times Eastern Standard.


When and Where

The Summer Institute will be held on Thursday, July 16 and Friday, July 17, 2020 virtually!

The schedule is as follows:

Thursday, July 16, 2020 - 12:00 p.m. - 4:45 p.m. EDT

Friday, July 17, 2020 - 12:00 p.m. - 3:45 p.m. EDT

Who Should Attend

The Virtual Summer Institute is designed for both incoming, as well as seasoned GEM professionals. A variety of topics and sessions for all levels will be offered. 

Professionals working in undergraduate, graduate, faculty, or related higher education environments have also found these conferences to be useful and appropriate. 

Online registration for the NAGAP Summer PDI is open through Monday, July 13. 


Regular Registration:

  • $250 - Members
  • $275 - Non-members

Final registration deadline - July 13. 

The registration fee includes:

  • Attendee registration
  • Access to all virtual sessions and materials, including recordings after the event
  • Access to virtual Q&A platforms
  • Access to pre-recorded sessions
  • Access to interactive social events

Confirmations will be emailed to registrants within one week of receipt of registration. 

Cancellations received in writing prior to July 1 will be eligible for a refund minus a $100 processing fee. If a registrant cancels after the deadline or fails to attend the Summer Institute, and payment is not received, the registrant's school will be billed and held responsible for full payment. 

Questions? Refer to the Professional Development Institute Frequently Asked Questions document. 

For additional questions or information about participation, contact:

Ariana Balayan, Attendee Liaison
Associate Director of Graduate Admission
Suffolk University
Phone: 617-573-8043
abalayan at suffolk.edu

or NAGAP's Executive Office: (913) 222-8655 or [email protected] 

Sponsoring at a Professional Development Institute is a great way to advertise your business. There are several sponsorship options. For more information contact Amanda Ostreko, chair of the PDI committee, at amandao at ku.edu.

Payment Questions:
NAGAP Data Administrator
Autumn Menefee
(913) 222-8620 phone
amenefee at kellencompany.com