SEAGAP Chapter Overview and Update

The Mission of NAGAP is to support, advance and engage graduate enrollment professionals by promoting integrity, excellence and collaboration through education and professional development.

SEAGAP Chapter Overview and Update
By Lindsay Gentile, North Carolina State University

 
SEAGAP is the Southeastern Chapter, with over 190 members located in the southeastern states of Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, and Tennessee. We provide our chapter members with free professional development opportunities throughout the year, including virtual conferences and hour-long webinars. We are active on LinkedIn, which allows our members to connect with each other and share best practices.
 
All members meet annually at the national conference. We also hold 1-2 chapter events virtually during the year. We have coordinators for each state, and they hold a conference call quarterly to discuss opportunities and communication strategies for their state members.
 
At the annual chapter meeting, we tend to discuss best practices at our own institutions, as they relate to GEM. We also hear updates from the chapter executive board and committee chairs. During our state coordinator meetings, we set goals for the academic year and just recently we decided to assign board members who will be a liaison for certain state coordinators in our region to help guide them throughout the year.
 
On May 27 SEAGAP held a summer webinar designed to provide information for the upcoming recruiting season. Stephanie Austin-Campbell, from Piedmont University, provided an overview of the tracking system that she uses as a graduate recruiter for “Reaching & Following up with Prospects”. This homemade tracking system is used in her office to keep all staff up-to-date on recruiting efforts and it allows them to easily track prospects who convert to applicants. Don Barnes, from UNC Wilmington, presented his research on “Customer Delight”; he provided insights into how graduate admissions staff can focus on creating an experience that will delight prospective students versus simply providing requested information. Don provided a unique perspective that can be factored into marketing plans for the next season. Presentation slides can be found on our website at
www.seagap.org.
 
Our state coordinator in Tennessee is planning a drive-in event for her state members, which is also open to other SEAGAP members if they feel they are close enough to travel for a one-day event. The drive-in event will most likely be held in Nashville, sometime later this Fall. One of the topics for discussion will be ways in which SEAGAP members can engage with each other and the national members for the upcoming national conference, to be held in our region.