NAGAP Webinar: Advanced Marketing Strategies

Join us for this timely session presented by Brad Gibbs, Chief Growth Officer, and Jonathan Shores, Vice President of Sales & Marketing for the Southeast Region, from PlattForm.

Date: 

Wednesday, October 16, 2013 -
1:00pm to 2:00pm

Time Zone: 

  • Eastern Time

Location: 

Online

This timely session was presented by Brad Gibbs, Chief Growth Officer, and Jonathan Shores, Vice President of Sales & Marketing for the Southeast Region, from PlattForm. PlattForm provides marketing solutions for the higher education industry.

As undergraduate enrollments across the country diminish, university & college presidents are asking graduate programs to step up and fill the financial void left by under-enrolled undergraduate programs. This webinar will examine several areas that graduate school administrators should consider when helping to fill the financial gap. Questions we will explore include:

*What does it cost to recruit a graduate student?
*What is the most successful marketing medium used for attracting a graduate student?
*What programs should I be looking at adding to help increase enrollment/revenue?
*What are academic programs I should consider adding?
*How do I set reasonable expectations for the President and institutional leadership?

Brad Gibbs oversees new business development for PlattForm and has been with the company for more than 14 years. Jonathan Shores formerly served as Vice President of Marketing and Enrollment for Montreat College and now serves as PlattForm’s Vice President of Marketing and Sales for the American Southeast. He is a member of the U.S. Air Force National Guard.